About Lorenzo Morales


I've had the privilege of calling North Georgia/ Southeast TN my lifelong home. Over the past 20 years, I've been self-employed, running an income tax service catering to both individual and business clients, alongside co-owning a retail establishment. Transitioning into real estate in 2020 felt like a natural progression for me, driven by my deep-rooted connection to this region and my desire to provide exceptional service to my clients.

Drawing from my extensive background in sales and customer service, I understand the significance of transparent communication and unwavering honesty, especially in the dynamic realm of real estate transactions. I view the process of selling a home as a collaborative journey, and I'm committed to guiding my clients through every twist and turn with confidence and clarity.

My experience in managing a retail business in Chatsworth, Georgia, for more than two decades equipped me with invaluable skills in business administration, event coordination, and negotiation strategies. These proficiencies complement my dedication to delivering unparalleled service in the real estate arena.

This journey embodies my unwavering commitment to this profession and the community I proudly serve.